They are the ones that are willing to spend their money on good dining and service at high prices. Make it clear to the reader a potential investor what kind of restaurant you will be. Restaurants are multilayered businesses, and one person trying to build a menu, cook the food, and run the business operation will be overwhelmed.
Edit, customize, and save it on any of the file formats. At a micro level, discuss who your direct competitors are.
For example, a liquor license is expensive and can be difficult to obtain in some markets. You can also include the profit margin in terms of percentage.
Loyal customers at established area restaurants aren't likely to change their dining habits unless your menu or atmosphere or approach somehow sets itself apart from what everyone else is doing.
Give a gist as to what it is all about and how is it any different from the others.