Some stores even have a bespoke play area. However, that does not mean that the raw material used is of cheap quality. The prospective customers are primarily situated in Asian countries such as Indonesia and India.
Marketers must create a place or a way for logistics and physical delivery to get a product to market and into the hands of target consumers McColl-Kennedy and Kiel, Sydney: Prentice Hall. Marketing and management theorists agree on the simple concept of price.
Some of its TV advertising is considered controversial whilst others see it as pretty plain.
Services include restaurants and play areas. Products are transferred from suppliers to IKEA stores directly. It can be included locations of stores in shopping malls and megastores, online orders and deliveries.
IKEA Group operates stores in 28 markets around the world  Additionally, IKEA has 22 Pick-up and Order Points in 11 countries, 41 Shopping Centres in 15 countries and 38 Distribution sites in 18 countries  The global furniture retailer also uses online sales channel extensively to sell its products to the target customer segment.
As Barnes et al describe, "the people involved in every transaction have a major role to play, and can be a major force in the customer's decision processes.